![]() Madden Mobile built a playbook for success on mobile, and it is the most successful mobile sports title out there right now. To truly understand NBA Live Mobile as a product, it’s better to step back and look at the first successful title that EA Sports Mobile built, Madden Mobile. The Future: Paving the Road Ahead for NBA Live Mobile: Understanding mobile as a medium for games and sports, and a proposal for an NBA gaming product.The Present: Where NBA Live is Falling Short: A case study of NBA Live Mobile using two other titles (Madden Mobile and NBA 2K17) to understand where NBA Live Mobile is falling short and not winning. ![]() The Past: The EA Sports Mobile Playbook: Why EA wanted to re-use its winning playbook from Madden Mobile, and the 5 pillars of that playbook. ![]() In my analysis, I will deconstruct Past, Present, and Future of NBA Live Mobile in an attempt to explain the decisions made in creating this product and where I believe it needs to go in the future in order to win. ![]()
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